This Vermont snowmobile club needed to provide its members with a way to buy and renew trail memberships online. Since the forms were complex — GMTB needs to know about each and every sled registered — a simple contact form wouldn’t do. We set them up with a mobile-friendly WordPress site with the a streamlined registration system to enable users to enter their information with the least amount of confusion and fluster. Online payments kept things simple for the site owners, and users were able to sign up on their own time, without having to make a trip to the local snowmobiling store to fill out paper forms during store hours.