When Connecticut River Transit officially became The Current bus service, they needed their web site to reflect the new branding. The new design had to make it simple for site users to find the buses they need to get where they’re going, while at the same time making it clear at a glance that this is the bus company web site. Working closely with The Current, we created a new theme with a crisp new look more reflective of The Current’s revamped image. To make sure the new logo was clearly reinforced, all new photos were taken and deployed. Bus routes are front and center, as always, and the alert block lets riders know if there will be delays on their route.